the unicorn within: how companies can create game-changing ventures at startup speed

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital--you have customers--you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game--to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don’t stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company’s growth engine for years to come.

The next Unicorns don’t have to come from Silicon Valley. Regardless of your company’s industry, geography, or history, they can come from you. Whether you’re the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book’s proven method, you can unleash the Unicorn within.

Linda Yates is a seasoned CEO with more than 25 years of experience creating global strategy and driving innovation for large companies around the world. A native of Silicon Valley, Linda has an extensive local and global network and has served as a bridge between the Silicon Valley and the boardrooms and C-suites of large, multinational corporations her entire career. Linda was CEO of Strategos—pioneering the field of corporate innovation with cofounder and Chairman Gary Hamel. A graduate of the University of Virginia and Stanford University, Yates has been a board member for both public companies and early-stage startups; is a Henry Crown Fellow with the Aspen Institute; built the greenest house in America with her best friend and husband, venture capitalist Paul Holland; and is mom to three amazing young women, Kylie, Devon, and Piper.

You can find the author at: mach49.com.