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$ 0 電子書 | Keep Your Donors
作者：Tom Ahern,Simone Joyaux 出版社：Wiley 出版日期：2011-01-04 語言：英文  樂天KOBO - 工業與專業
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Keep Your Donors
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
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