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A defining manual on using creativity as a tool for empowerment and allowing your personal identity to live in and guide all parts of your life, Kevin Morosky shares stories and inspiration from the women who have most influenced his creative path and explores the ways we can pursue success by implementing their wisdom in all aspects of our lives.

Find joy in your work and life with this creative manual where every part of you is welcome. Culture isn’t a science; it is literal magic. You have to live in it. You have to breathe it...

Film Auteur and Chief Creative Officer, Kevin Morosky, invites the women he considers his most trusted advisors, closest friends, and biggest inspirations to explore how their impact shapes culture and nourishes society. Through a series of conversations which consider the themes of resilience, patience, autonomy, focus, identity, communication, Kevin shares how their collective teachings and support has helped shape his own life and creative path.

Drawing upon his own experiences in the creative industry across advertising, photography, film and art, Kevin invites you to find your own identity, empowering you to bring 100% of yourself into the room - not just the 30% that’s deemed ’palatable’ by those already in it. Centring the Black women who always support him, Kevin and his friends, family and mentors reflect on what it takes to authentically achieve your creative freedom. This book is about really admiring and revelling in the magic Black women always bring to the table, a magic that benefits us all.

This is both Kevin’s love letter to Black women, and a revolt against tired, status-quo thinking around creativity and advertising.

INCLUDING CONVERSATIONS WITH: MUM AND TAYLA ON THE PAST / KUCHENGA ON RESILIENCE / JULIE ADENUGA ON BOUNDARIES / DAME ELIZABETH NNEKA ANIONWU ON PATIENCE / SHYGIRL ON AUTONOMY / GYNELLE LEON ON BEING A VIRGO / BIANCA SAUNDERS ON IDENTITY / PERRI SHAKES-DRAYTON ON FRONTING / KELECHI OKAFOR ON INTUITION / AUDREY INDOME ON COLLABORATION / PAULA SUTTON AND AFRICA DALEY-CLARKE ON HOME / TERRI WALKER ON STORYTELLING / LADY PHYLL OPOKU-GYIMAH ON FOCUS / RIVAH ON INTENT / REMI SADÉ ON ESSENCE / BUSHIRA ATTAH AND ASHLEY MADEKWE ON FRIENDSHIP / CANDICE BRATHWAITE ON COMMUNICATION / MPHO MCKENZIE ON WINNING AND LOSING / SELMA NICHOLLS ON SELF-CARE BEFORE SELF-CARE / MARAWA THE AMAZING ON DISCIPLINE / MICHAELA YEARWOOD-DAN ON PLAYING THE GAME / JAMELIA ON INTEGRITY / AJA BARBER ON MONEY / TOLLY T ON FUN / NANA BEMPAH ON SAFE SPACES

Kevin Morosky’s career began in film photography, with work published in Dazed, ID, and Vogue to name just a few. Aware of the fact he was often brought onto projects as a diversity hire with little creative say, Kevin worked to get on the other side of the ad industry. He quickly became known for pursuing authentic storytelling that felt inclusive and insightful, challenging the norms of the industry. As well as co-founding Pocc, a Black British Business Awards-nominated creative network that champions Black and Brown voices, Kevin was also Jury President of the D&AD New Blood Awards 2021.

As a film director, Kevin’s portfolio includes work for Samsung, O2, Vodafone, Lush, Audi, and Adidas. He directed the ’Moments of Black Joy’ advert for Channel 4 in October 2021 and has created a music video with Lianne LaHavas. Recent personal works include a quintet of short films examining what it means to be Black in 2020s Britain, and ’Orphans: A Queen’s thoughts at Christmas’.