who’s got your back: the breakthrough program to build deep, trusting relationships that create success - and won’t let you fail

The author of the bestselling Never Eat Alone offers the real secret to our career and personal success: the importance of developing a circle of trusted friends and advisors to help us achieve our fullest potential—the kind of support that is behind virtually every successful president, executive, and leader.


In Never Eat Alone, Keith Ferrazzi explained how to create an extensive community of contacts. Now, in WHO’S GOT YOUR BACK, Ferrazzi focuses on the necessity of forming even deeper bonds with a few key people who can act as counselors, ombudsmen and advisors in our careers, providing us with candid feedback and support to help guide us in our day-to-day actions and long-term goals.

As Ferrazzi says, “When we really need to push ourselves to reach our full potential, to be great, it’s not enough to have a database filled with business connections. Once I lined up an ironclad team of deeply trusted advisors, success came quickly. I tripled my earnings at my company. Every day I wake up knowing that caring, trustworthy people are watching out for me. Don’t wait for these guardian angels to magically appear in your life. It’s up to each of us to create these relationships. And this book will show you how.”