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In today's global and hyper-competitive world, business strategy is no longer something that can be pushed to the sidelines and re-visited at a convenient time in the future. Developing a business strategy can be a complex, sometimes frustrating exercise. This book offers a much simpler way to develop an effective business strategy by acting as your business strategy coach. It brings everything you will need together in one place to help you develop an effective business strategy to achieve better and faster results. It provides the tools you need to develop a strategy mindset and a mental map to meet business challenges. It uses a project approach to walk you through development step-by-step strategy to achieve your desired strategy objectives. There are countless reasons to buy this book. Some of the key benefits are: - The book goes straight to the heart of business strategy without the often-confusing jargon. - It is full of illustrations that you can use in your business to help you make the right strategy decisions. - Executives, managers, and business owners who apply the tools provided in this book will increase their value to their firms or their organizations tremendously. - This book is for those who do not accept the status quo and know that they deserve better. - You can start applying the knowledge from this book today and reap the benefits immediately. The book will benefit business owners, managers, executives, presidents, vice-presidents, chief executive officers, chief operating officers, and those who are responsible for strategy. Consultants, business professors, MBA and other students, business students, government officials, not-for-profit organizations, and campaign managers will find this book beneficial. The book is written in plain language and aims at those who have managerial responsibilities but do not have time to pursue formal business degrees or diplomas, and yet need so