william lasher ph.d.

Successfully start your own profitable business
 
Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include:
 
• your business’s mission and strategy
• the written plan and the role of presentations
• the target audience principle
• making financial projections
• how to make and present a marketing plan
• special considerations for service businesses
• contingencies–what you’ll do if things go wrong
• legal and ownership issues
• dot-com businesses
• a self-test to see if you’re cut out to be an entrepreneur

Look for these Made Simple Books:

Accounting Made Simple
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Astronomy Made Simple
Biology Made Simple
Bookkeeping Made Simple
Business Letters Made Simple
Chemistry Made Simple
Computer Science Made Simple
Earth Science Made Simple
English Made Simple
French Made Simple
German Made Simple
Inglés Hecho Fácil
Investing Made Simple
Italian Made Simple
Keyboarding Made Simple
Latin Made Simple
Learning English Made Simple
Mathematics Made Simple
Philosophy Made Simple
Physics Made Simple
Psychology Made Simple
Sign Language Made Simple
Spanish Made Simple
Spelling Made Simple
Statistics Made Simple
Your Small Business Made Simple

From the Trade Paperback edition.