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Andrew McDermott is the co-founder and Marketing Director at WiseToWeb. He has extensive experience building brands, developing strategy and attracting customers. He’s worked closely with CEOs, executives and startups as well as mom and pop organizations. He believes what you say is important, but how you say it - that’s what sticks.

Rachel McDermott is the Managing Director at WiseToWeb, a development and marketing company located in Milwaukee Wisconsin. She has a Bachelor’s Degree in Communication Sciences and Disorders. She believes every interaction that takes place between people depends on the ability to communicate effectively.

Most businesses communicate accidentally. The message they send isn’t always the one customers hear. She shows businesses how to communicate so customers will listen.

Andrew and Rachel live with their two sons in Sheboygan, Wisconsin.