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Whether a proposal is a solicitation for funds, a project bid, or an internal call for action, the techniques for creating it are the same. Because of this, there has long been a need for a general but comprehensive work on the subject of proposal writing that is well-written and easy to follow. This book takes a thorough look at what makes these documents work and the steps involved in putting together a winning proposal--from in-house memos to voluminous bids for government contracts. The authors explain exactly what an effective proposal is and what it should do. They even discuss how to prepare for the oral presentations that are often required in the final evaluation process. Nearly 50 examples of sample documents, abstracts, tables of contents, formats, and headings complement their clear and concise text.

Joel P. Bowman, PhD, is professor of business information systems, College of Business, Western Michigan University, Kalamazoo. He has published reference books and textbooks, and frequently lectures on the importance of successful communication in business.

Bernadine P. Branchaw, EdD, now deceased, was a professor at Western Michigan University, Kalamazoo. She published reference books and textbooks and frequently lectured on the importance of successful communication in business.