yeo shen li

Franchising in Malaysia is so much more than a business model-it is governed by a complex legal framework that shapes its formation, operations, expansion, and disputes. The Franchise Code: Start, Structure & Scale Your Franchise in Malaysia delivers a clear, practical roadmap for navigating the Franchise Act 1998 and its evolving implications across real-world operations.

Written by Damian Yeo Shen Li, a seasoned franchise lawyer and advisor, this book demystifies the law without oversimplifying it. Whether you’re launching your first outlet, expanding your brand, or advising others in the field, this guide lays out what to expect-and what to avoid.

The book covers every critical phase of the franchise journey-from registration requirements and intellectual property protection to dispute resolution and the use of digital systems to enhance efficiency, marketing, and decision-making. Real-life cases and local examples show what happens when legal requirements are ignored, misread, or poorly enforced, and highlight common pitfalls to avoid.

What sets this book apart is its dual focus: legal precision paired with business relevance. You’ll not only understand the statutory obligations but also learn how to build systems that prevent compliance failures before they start. The book includes insights into foreign franchises entering Malaysia, franchisee readiness, franchisor duties, mediation best practices, micro-franchising, and the rise of AI in franchise management.

The Franchise Code is essential reading for franchisors, franchisees, legal professionals, regulators, and anyone seeking to build or advise a franchise business on solid legal and strategic ground.