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$ 2886 電子書 | US Firms’ Business Competence in the Taiwanese IT Industry
作者:Pi-Chi Chen,Young-Chan Kim 出版社:Springer International Publishing 出版日期:2016-06-24 語言:英文 看圖書介紹
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This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.
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