younkins

In Exploring Capitalist Fiction: Business through Literature and Film, Edward W. Younkins proposes that the use of imaginative literature to portray and explain the behavior of individuals in business is a method that is richer and more realistic than what is presented in journal articles, textbooks, and even case studies. Through critical examinations of works such as Atlas Shrugged and Wall Street, Younkins shows how fiction is a powerful teaching tool to sensitize business students without business experience and to educate and train managers in real businesses.