zahra fakir

This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.

A key component of many contemporary financial structures and exchanges globally, this volume explores the international scope and application of blockchain within the tourism and hospitality industries, including varied and illustrative case studies from the vibrant streets of Tokyo to the serene landscapes of New Zealand. This book traverses diverse destinations to showcase the transformative power of blockchain in shaping travel experience, including insights into booking platforms, payment systems, loyalty programs, smart contracts, automation, and security issues. Strategic guidance for leveraging blockchain to address industry-specific challenges, maximize emerging opportunities, and promote transparency, trust, and sustainability is provided throughout.

This volume is a pivotal resource for students, scholars, and academics with an interest in digital innovation and analytics, new technologies in tourism and management, big data management and contemporary issues in marketing and management. The book may also be of professional interest to tourism and hospitality managers, marketers, consultants, and advisors.

Fatima Zahra Fakir obtained a Ph.D. in Economics and Sustainable Tourism and is currently an Assistant Professor and Researcher at the Department of Economics and Business Sciences, University of Padova (DSEA). Her research interests include smart tourism, sustainable development, and cultural heritage.

Erdem Baydeniz is currently a Lecturer at Aydın Adnan Menderes University. He has authored several national and international articles, papers, and book chapters, and his research interests include gastronomy, neurogastroenterology, and the dynamics of tourism management, such as sustainability, crisis management, and the resilience of tourism destinations.