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$ 950 ～ 1000 | Foundations of Entrepreneurial Ventures【金石堂、博客來熱銷】
作者：胡秋江、張偉超、李光斌 出版社：師大書苑有限公司 出版日期：2023-12-31  共 3 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Foundations of Entrepreneurial Ventures
內容簡介
在本書中，作者旨在為創業家與對於本書感興趣的讀者提供關於創業家個人屬性，其中包括其的人格特質、背景以及基因等，對於創業家的可能影響，與相關具研究基礎的知識與見解；本書也歸納許多關於新創公司創建過程的研究成果，並著重於新創公司創建開始前的事項和活動等；以及創業家在新創公司中扮演的角色以及對新創公司成功的影響。本書也探討關於新創公司可能面臨的危機、生存和消滅的威脅，以及成功的創業家如何提高新創公司的存活機會，並實現新創公司的成長發展。
目錄
Part 1: Essence of Entrepreneurship
Chapter 1: The Twin Pillars of New Venture Creation
Part 2: The Making of an Entrepreneur
Chapter 2: Entrepreneurial Traits
Chapter 3: Personal Background
Chapter 4: Social Influences
Chapter 5: Influence of Genes and Environment
Part 3: New Venture Creation Process
Chapter 6: Intention to Start a New Venture
Chapter 7: Entrepreneurial Opportunities: Nature and Attributes
Chapter 8: Entrepreneurial Opportunity Identification
Chapter 9: Entrepreneurial Opportunity Evaluation
Chapter 10: Entrepreneurial Opportunity Exploitation
Chapter 11: New Venture Business Planning
Chapter 12: Forming a New Organization
Chapter 13: Forming the Founding Team
Chapter 14: Building the Initial Resource Base
Part 4: Post-startup
Chapter 15: New Venture Mortality and Survival
Chapter 16: Venture Growth (1)
Chapter 17: Venture Growth (2)
Chapter 18: Persistence of Underperforming Ventures
References
Chapter 1: The Twin Pillars of New Venture Creation
Part 2: The Making of an Entrepreneur
Chapter 2: Entrepreneurial Traits
Chapter 3: Personal Background
Chapter 4: Social Influences
Chapter 5: Influence of Genes and Environment
Part 3: New Venture Creation Process
Chapter 6: Intention to Start a New Venture
Chapter 7: Entrepreneurial Opportunities: Nature and Attributes
Chapter 8: Entrepreneurial Opportunity Identification
Chapter 9: Entrepreneurial Opportunity Evaluation
Chapter 10: Entrepreneurial Opportunity Exploitation
Chapter 11: New Venture Business Planning
Chapter 12: Forming a New Organization
Chapter 13: Forming the Founding Team
Chapter 14: Building the Initial Resource Base
Part 4: Post-startup
Chapter 15: New Venture Mortality and Survival
Chapter 16: Venture Growth (1)
Chapter 17: Venture Growth (2)
Chapter 18: Persistence of Underperforming Ventures
References
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