作者-諸葛霖 -FindBook 找書網

內容簡介

最完整的外貿英文書信工具書

　　本書自從出版以來，歷時近30年，經過許多次重印；被中國大陸很多大專院校採用為外經貿專業的教材，頗受歡迎。

　　在本版當中，在貿易內容上增添了非實物貿易的信函內容，介紹了除信函外的幾種當今流行的寫作形式並豐富了課後練習，補充了“促銷信”、“合資企業信”、“租賃貿易信”、“商務合約”、“商務備忘錄”、“電子郵件”、“商務傳真”等信函，使此書的涵蓋面更廣，代表性更強，形式上更加與時俱進。

　　必須說明的一點是，“外貿英文書信”課是一門寫作課程，僅僅理解學習課文還很不夠，還應該多看類似的實例，做大量的練習，加深並鞏固對課文的理解，並在此基礎上舉一反三、融會貫通，分析外貿語言的特點，比較中英語言翻譯上的異同，提綱挈領地掌握不同性質信函的寫作方法，只有這樣才能做到深入、全面、靈活地撰寫書信，在處理各種外貿情景的書信時得心應手、遊刃有餘。為了達到此一目的，在書中特別加上了六個單元的系列講解（Review and Highlight），並在每個單元後面配有形式各樣的練習，以便學習者進一步領會和揣摩。此外，為了方便讀者學習和自我檢測學習效果，對課文譯文與練習答案都一一做了補充和修改，提供大家作為參考。

作者介紹

作者簡介

諸葛霖

　　中國對外經濟貿易大學商務英語系資深教授，外貿英語函電寫作創始人。精通進出口外貿業務和進出口運輸業務，曾在日本和美國等國的研究所講學交流，主編一系列有廣泛影響的外貿英語經典書籍，深受廣大讀者好評。

王燕希

　　中國對外經濟貿易大學商務英語系副教授，曾赴美研修，多年來一直從事商務英語教學工作。研究範圍有商務聯繫學、商務修辭、廣告行銷等，發表過不少有關論文。著有《廣告英語》、《商貿英語》...等多本書籍。

Lesson 1   Layout of a Business Letter (1)
Lesson 2   Layout of a Business Letter (2)

Review and Highlight 1
Lesson 3   Establishing Business Relations
Lesson 4   Sales Promotion & Business Commercials
Lesson 5   Letter of Invitation
Lesson 6   Advice of Itinerary

Review and Highlight 2
Lesson 7   Credit Enquiry
Lesson 8   Specific Enquiry
Lesson 9   Offer
Lesson 10   Inquiry & Non-firm Offer
Lesson 11   Confirming a Non-firm Offer
Lesson 12   Counter-offer
Lesson 13   Reply to a Counter-offer
Lesson 14   Firm Offer
Lesson 15   First Order
Lesson 16   Refusing the Request to Reinstate an Order
Lesson 17   Goods on Approval
Lesson 18   Goods on Consignment

Review and Highlight 3
Lesson 19   Proforma Invoice
Lesson 20   Transferring Business Relations
Lesson 21   Requesting Special Allowance
Lesson 22   Refusing Price Reduction
Lesson 23   Accounts Balance
Lesson 24   Accounts Settlement
Lesson 25   Terms of Payment
Lesson 26   Documents against Payment
Lesson 27   Documents against Acceptance
Lesson 28   Urging Establishment of   a Letter of Credit
Lesson 29   Requesting L/C Amendment
Lesson 30   L/C Amendment
Lesson 31   Extension of an L/C
Lesson 32   Shipping Instructions

Review and Highlight 4
Lesson 33   Shipment
Lesson 34   Urging Immediate Shipment
Lesson 35   Shipping Advice
Lesson 36   Packing and Shipping Marks
Lesson 37   Delay in Transportation Strike
Lesson 38   Insurance (1)
Lesson 39   Insurance (2)
Lesson 40   Insurance Claim

Review and Highlight 5
Lesson 41   Sending Replacement
Lesson 42   Agents Complaint of Poor Quality Goods
Lesson 43   Exporters Reply to the Complaint
Lesson 44   A Claim for Shortweight
Lesson 45   Settlement of a Claim
Lesson 46   New Agent
Lesson 47   Exclusive Agency
Lesson 48   Establishing a Permanent Office
Lesson 49   Processing Trade
Lesson 50   Compensation Trade
Lesson 51   Joint Venture
Lesson 52   Leasing Trade
Lesson 53   Sales Agreement

Review and Highlight 6
Lesson 54   Business Memo
Lesson 55   Email and Fax
Lesson 56   Business Minutes
Lesson 57   Business Forms and Graphics
Lesson 58   Main Types of Graphics and Charts
Lesson 59   Questionnaire
Lesson 60   Short Business Reports

附錄一   銷售確認書
附錄二   信用狀

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