2cy, Inc.

Strategic Planning in the Real World blends consultant and thought leader best practices with theory to create the authoritative professional reference guide for organizational leadership, boards of directors, aspiring executives, consultants, and college level educators.

- Develop winning strategies.
- Write a comprehensive strategic plan.
- Get buy-in from your leadership and staff.
- Implement your plan and measure your success.

The Definitive Reference: Quickly find concise answers to the questions strategists and key stakeholders ask. Discover important insights and tools that drive incremental revenues, capture market share, allocate resources effectively, and build stakeholder/employee support.

Concrete Guidance: This book was created for business professionals looking for more than theory, definitions, and basic business advice. Construct effective strategies, get your organization working together toward a common goal, and avoid the consequences of poor plan construction and execution.

Real World Input: Strategic Planning in the Real World includes opinions and attitudes about the strategic planning process from over 300 top executives, written plans, and implementation efforts. (Research completed March, 2016.)

Implement and Execute Your Plan: The ＂plug-and-play＂ data collection and presentation formats, agendas, and work plans in this book offer a unique and valuable resource that transforms plans into actions with measurable results.