This comprehensive text addresses all three levels of leisure programming: direct service delivery, program planning, and program management. It focuses on issues related to customer service and benefits, such as providing leisure experiences, assessing customer needs, evaluating program impact, promoting positive customer and leader interactions, analyzing and implementing policies, and supervising staff.
目錄
1. Leisure in Contemporary Society 2. Programming Concepts 3. The Leisure Service Programmer 4. Understanding Customer Behavior 5. Needs Identification and Assessment 6. Establishing Direction: Developing Goals and Objectives 7. Program Development 8. Program Areas 9. Program Formats 10. Program Promotion 11. Program Budgeting and Resource Attainment 12. Delivering Leisure Programs 13. Evaluation and Quality Assurance 14. Leisure Wellness and Education 15. Future Trends and Professional Issues