三民網路書店 Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 624 pp
Welcome to the Book that Tranforms Students into Managers!
Continuing the tradition of being a concept-oriented text, the 11th edition seeks to deepen the learning experience by incorporating a skills focus. Modern Management 11e is a traditionally organized principles of management text that integrates core concepts with skill training in how to apply those concepts.
For undergrad principles of management courses.
Modern Management 11th edition helps students make the connection between classroom learning and future careers. By tightly incorporating concepts and skills from beginning to end in every chapter, students understand the relevance of managerial topics. Further, pedagogical supports allow students to practice the skills they learn at various points in each chapter. This two-pronged approach allows professors to go beyond concepts and spend more time on exciting applications of skills in the business world.
Chapter Target Skill: Modern Management 11e has a unique focus of developing students skills across all of the primary management functions, not only the behavioral skills as in most management books. Each chapter opens with a specific management skill that will be developed throughout the chapter.
Challenge Case: Seeking to link skills to the real world, each chapter opens with a real busines scenario and students can ponder how they would resolve the situation.
Exploring Your Management Skills: An excercise geared to help students understand the relationship between concepts in the chapter and the targeted management skill.
Research Highlight: Designed to facilitate in-class discussion, these highlights end with questions to help students internalize the implications of recent management research on necessary management skills.
Career Highlight: The primary goal of this book is to demonstrate the relevance of management to students future careers. This new feature is a set of questions to gauge the skills developed in the course. It culminates in a Skills Portfolio, which Instructors can require as a semester project, or which students can use in a job interview.
mymanagementlab: Pearson s mymanagementlab is an online tutorial and assessment solution that personalizes both the teaching and learning experience, allowing you to teach your course your way. Learn more at: www.mymanagementlab.com.
Skills Focus: Although the 11th edition continues its dedication to research and concepts, this new edition provides a new focus on the development of managerial skills students will need in the business world.
Three New Chapters:
Corporate Culture
Entrepreneurship
Controlling, Information, & Technology
mymanagementlab: Pearson s mymanagementlab is an online tutorial and assessment solution that personalizes both the teaching and learning experience, allowing you to teach your course your way. Learn more at: www.mymanagementlab.com.
Samuel C. Certo, Rollins College
Trevis Certo
