購物比價找書網找車網
FindBook  
 有 1 項符合

The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwa

的圖書
The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

作者:Hong,Jung Kee/Lee,You-Il 
出版社:Taylor & Francis
出版日期:2014-04-15
語言:英文   規格:精裝 / 16.5 x 22.9 x 1.3 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 5334
博客來 博客來
經濟理論與經濟史
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwa

內容簡介

"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergenceof financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years. "--
 

詳細資料

  • ISBN:9780415828642
  • 規格:精裝 / 16.5 x 22.9 x 1.3 cm / 普通級
贊助商廣告
 
金石堂 - 今日66折
修復身體的超級食物:全美知名醫學博士、健康權威教你,吃什麼可以不藥而癒,修復失衡的身體。
作者:梅默特.奧茲
出版社:大是文化有限公司
出版日期:2023-07-31
66折: $ 317 
金石堂 - 今日66折
往事一幕一幕
66折: $ 185 
金石堂 - 今日66折
後來,我告了報社老闆:一本直擊新聞製造內幕的前總編輯回憶錄
作者:大衛.希門內斯
出版社:木馬文化事業有限公司
出版日期:2021-12-08
66折: $ 277 
 
Taaze 讀冊生活 - 暢銷排行榜
【全圖鑑】照順序就好!看圖學文法不用背:用「直覺+視覺」秒懂所有文法觀念,把英文變簡單!
作者:田地野彰
出版社:國際學村
出版日期:2022-04-14
$ 261 
博客來 - 暢銷排行榜
膽大黨 1
作者:龍幸伸
出版社:東立
出版日期:2022-06-09
$ 93 
博客來 - 暢銷排行榜
隱性潛能:華頓商學院最具影響力教授,突破天賦極限的實證科學【博客來獨家版.附人生領航指南書】
作者:亞當.格蘭特
出版社:平安文化
出版日期:2024-07-29
$ 379 
金石堂 - 暢銷排行榜
夢想成為魔法少女 09
作者:小野中彰大
出版社:東立出版社
出版日期:2024-11-04
$ 126 
 
博客來 - 新書排行榜
捨得自己+捨得的練習=吳若權金剛經讀寫組合(限量親簽)
作者:吳若權
出版社:天下文化
出版日期:2024-11-11
$ 630 
金石堂 - 新書排行榜
魔都精兵的奴隸 16
作者:竹村洋平/
出版社:東立出版社
出版日期:2024-11-11
$ 105 
博客來 - 新書排行榜
屁屁偵探讀本11 新的怪盜
出版日期:2024-11-04
$ 237 
Taaze 讀冊生活 - 新書排行榜
不可思議的醫學冷知識:日本超人氣外科醫師顛覆想像的人體醫學大解密
作者:山本健人
出版社:方舟文化
出版日期:2024-11-06
$ 336 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策