購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Jung Kee

的圖書
The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan
$ 5334
The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan
作者:Hong,Jung Kee/Lee,You-Il 
出版社:Taylor & Francis
出版日期:2014-04-15
語言:英文   規格:精裝 / 16.5 x 22.9 x 1.3 cm / 普通級
博客來 博客來 - 經濟理論與經濟史  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwa

內容簡介

"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergenceof financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years. "--
 

詳細資料

  • ISBN:9780415828642
  • 規格:精裝 / 16.5 x 22.9 x 1.3 cm / 普通級
贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 869 
Taaze 讀冊生活 - 暢銷排行榜
臺灣漫遊錄
作者:青山千鶴子、楊双子
出版社:春山出版有限公司
出版日期:2020-04-01
$ 300 
博客來 - 暢銷排行榜
戀上換裝娃娃 13 (首刷限定版)
出版日期:2024-11-14
$ 190 
金石堂 - 暢銷排行榜
明天可能會愛你(02)
作者:山下街
出版社:青文出版社股份有限公司
出版日期:2024-11-04
$ 111 
 
博客來 - 新書排行榜
我內心的糟糕念頭 9 (首刷限定版)
$ 266 
Taaze 讀冊生活 - 新書排行榜
錯開季節的花朵
作者:蕭嫚
出版社:遠景出版事業有限公司
出版日期:2024-08-30
$ 174 
Taaze 讀冊生活 - 新書排行榜
凝態物理:從半導體、磁浮列車到量子電腦,看穿隱藏在現代科技背後的混沌、秩序與魔法
作者:菲利克斯.福立克
出版社:貓頭鷹出版社
出版日期:2024-10-24
$ 385 
金石堂 - 新書排行榜
完美求婚(全)
作者:鶴亀まよ
出版社:尖端漫畫
出版日期:2024-11-19
$ 119 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策