Features:Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills. Features: -in-depth explanations and hands-on examples cover the day-to-day functions and activities involved in catering and convention planning -end-of-chapter questions and discussion exercises reinforce the information in the text -charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services
目錄
INTRODUCTION. CHAPTER 1: Action Triangle Selling for Catering and Convention. CHAPTER 2: Event Planning. CHAPTER 3: Menu Planning. CHAPTER 4: Communication. CHAPTER 5: Golden Nuggets. CHAPTER 6: Visionary Customer Service. CHAPTER 7: Deployment. GLOSSARY. INDEX.