Understanding Business(12版)

PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment
Ch 2 Understanding Economics and How It Affects Business
Ch 3 Doing Business in Global Markets
Ch 4 Demanding Ethical and Socially Responsible Behavior

PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Ch 5 How to Form a Business
Ch 6 Entrepreneurship and Starting a Small Business

PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS
Ch 7 Management and Leadership
Ch 8 Structuring Organizations for Today’s Challenges
Ch 9 Production and Operations Management

PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Ch10 Motivating Employees
Ch11 Human Resource Management: Finding and Keeping the Best Employees
Ch12 Dealing with Union and Employee-Management Issues

PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS
Ch13 Marketing: Helping Buyers Buy
Ch14 Developing and Pricing Goods and Services
Ch15 Distributing Products
Ch16 Using Effective Promotions

PART VI: MANAGING FINANCIAL RESOURCES
Ch17 Understanding Accounting and Financial Information
Ch18 Financial Management
Ch19 Using Securities Markets for Financing and Investing Opportunities
Ch20 Money, Financial Institutions, and the Federal Reserve