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What Is Marketing?的圖書 |
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What Is Marketing? 作者：ALIVIN J. SILK 出版社：Harvard Business School Pr 出版日期：2006-10-30 規格：23.5*15.2*1.3cm |
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圖書名稱：What Is Marketing?
- 圖書簡介
Featuring contributions by that institution's faculty, this concise guide is organized to follow the design of the first-year marketing course in Harvard Business School's MBA program. Some of the topics discussed include consumer behavior, market segmentation, product policy, optimal pricing, brand valuation, and sales management. Each of nine chapters concludes with some suggestions for further reading. Editor Silk is Emeritus Professor of Business Administration at Harvard Business School. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
- 作者簡介Alvin J. Silk, the faculty advisor on this volume, is the Lincoln Filene Professor of Business Administration Emeritus at the Harvard Business School. He served as co-chairman of the Marketing Unit and initiated a course in "Brand Marketing" offered in the second year of the MBA program. Silk has been at HBS since 1989. From 1968-88 he was at the Sloan School of Management, MIT, where he was Erwin Schell Professor of Management and served as Deputy Dean from 1981-87. He was a Visiting Research Associate at the Marketing Science Institute and a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management, Brussels.
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