購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

ALIVIN J. SILK

的圖書
What Is Marketing?
$ 885
What Is Marketing?
作者:ALIVIN J. SILK 
出版社:Harvard Business School Pr
出版日期:2006-10-30
規格:23.5*15.2*1.3cm
三民網路書店 三民網路書店 - 行銷企管  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:What Is Marketing?
  • 圖書簡介

    Featuring contributions by that institution's faculty, this concise guide is organized to follow the design of the first-year marketing course in Harvard Business School's MBA program. Some of the topics discussed include consumer behavior, market segmentation, product policy, optimal pricing, brand valuation, and sales management. Each of nine chapters concludes with some suggestions for further reading. Editor Silk is Emeritus Professor of Business Administration at Harvard Business School. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)

  • 作者簡介

    Alvin J. Silk, the faculty advisor on this volume, is the Lincoln Filene Professor of Business Administration Emeritus at the Harvard Business School. He served as co-chairman of the Marketing Unit and initiated a course in "Brand Marketing" offered in the second year of the MBA program. Silk has been at HBS since 1989. From 1968-88 he was at the Sloan School of Management, MIT, where he was Erwin Schell Professor of Management and served as Deputy Dean from 1981-87. He was a Visiting Research Associate at the Marketing Science Institute and a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management, Brussels.
贊助商廣告
 
 
金石堂 - 暢銷排行榜
霰草忍法帖(07)
作者:春輝
出版社:青文出版社股份有限公司
出版日期:2024-11-18
$ 111 
金石堂 - 暢銷排行榜
庫洛魔法使 透明牌篇 (首刷限定版) 16(完)
作者:CLAMP
出版社:東立出版社
出版日期:2025-03-31
$ 675 
金石堂 - 暢銷排行榜
轉生競技場 ~且看奴隸用最弱技能攻略最強女角們建立後宮~ (2)
作者:漫畫:zunta、原作:はらわたさいぞう
出版社:台灣角川股份有限公司
出版日期:2024-11-21
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
素食者【亞洲首部榮獲國際曼布克獎作品】
作者:韓江
出版社:漫遊者文化
出版日期:2023-05-10
$ 300 
 
博客來 - 新書排行榜
滿洲鴉片小隊(06)網路限定版
作者:門馬司
出版社:尖端
出版日期:2024-11-20
$ 170 
博客來 - 新書排行榜
人生成為:突破自我設限的成就力
作者:郝旭烈
出版社:幸福文化
出版日期:2024-09-04
$ 339 
博客來 - 新書排行榜
滿洲鴉片小隊(04)網路限定版
作者:門馬司
出版社:尖端
出版日期:2024-11-20
$ 170 
Taaze 讀冊生活 - 新書排行榜
愛睡覺的小baby
作者:劉旭恭
出版社:水滴文化
出版日期:2024-10-31
$ 380 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策