Gone are the days of the flimsy, single-use shopping bag, used only to transport merchandise home from a store. Today's bags serve as miniature billboards, used over and over. Stores hand out bags gorgeous enough for gift packaging; some even become collectors' items. For the graphic designer, shopping bags present multiple challenges; sturdy construction needs addressing, without compromising eye-catching graphics or brand identity. In large, full-color illustrations, Shopping Bag Design 2 shows designers, marketers, and retail executives hundreds of designs from cosmetic, retail, and gift bags to seasonal items. See how established manufacturers and large department stores use the medium to promote their brands, as well as how innovative smaller companies make it work. A fine addition to any design library, this beautiful book showcases the brightest and best shopping bags available today.
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