Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

Public relations specialists Kleiman and Cooper show readers how to use public relations to achieve job goals, from looking for employment to getting a promotion to landing clients. Through personal anecdotes, first-hand accounts, and experiences, they outline a three-step process that helps workers prepare by developing a personal story, doing research, and mapping out a plan to reach goals; project personality, image, and key messages; and protect that image. Topics covered include networking, interviews, and respect. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)