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Sorry Spock, Emotions Drive Business的圖書 |
Sorry Spock, Emotions Drive Business 作者:Adam W. Morgan 出版社:Morgan James Publishing 出版日期:2018-11-27 語言:英文 |
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Finally presents proof that emotional ideas work better than boring, logical messages
Teaches readers how the brain is designed to process creative ideas
Gives both creatives and marketers the ammo to prove the value of creativity to stakeholders
Includes real-world examples to better integrate creativity into business processes
Makes creative ideas less mysterious and helps business leaders understand how they work
Reveals how data-driven marketing and creative ideas can work together
Settles the 20+ year debate in marketing… if creative ideas work better
Inspires a greater understanding of how people think and how to make deeper customer connections
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