Adam W. Morgan

Finally presents proof that emotional ideas work better than boring, logical messages

Teaches readers how the brain is designed to process creative ideas

Gives both creatives and marketers the ammo to prove the value of creativity to stakeholders

Includes real-world examples to better integrate creativity into business processes

Makes creative ideas less mysterious and helps business leaders understand how they work

Reveals how data-driven marketing and creative ideas can work together

Settles the 20+ year debate in marketing… if creative ideas work better

Inspires a greater understanding of how people think and how to make deeper customer connections