購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

A&c Film Distribution

的圖書
Selling Creative: Advertising Men and Women in the Hall of Fame
$ 3060
Selling Creative: Advertising Men and Women in the Hall of Fame
作者:Warlick 
出版社:A&c Film Distribution
出版日期:2023-01-10
語言:英文   規格:平裝 / 324頁 / 普通級/ 初版
博客來 博客來 - 商業理論與工具書  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Selling Creative: Advertising Men and Women in the Hall of Fame

內容簡介

Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters--whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.

"Melts in Your Mouth, Not in Your Hands." "Does She or Doesn’t She?"

"Just Do It!" "Where’s the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.

Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.

Bill Bernbach realized the value of smart creative work--if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, "Why 1984 won’t be like 1984." Cliff Freeman asked, "Where’s the beef?" and questioned overblown promises in America.

Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.

Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.

 

詳細資料

  • ISBN:9780578895727
  • 規格:平裝 / 324頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
賴宇凡健康養生:要瘦就瘦,要健康就健康系列套書(三冊)
作者:賴宇凡
出版社:如果
出版日期:2017-05-15
66折: $ 693 
金石堂 - 今日66折
我在;我在鹽鄉種田
作者:林仙龍
出版社:羽翼實業有限公司
出版日期:2024-01-31
66折: $ 238 
金石堂 - 今日66折
追尋角落的微光:看見底層的人們被苦難所激發的潛能(二版)
作者:程敏淑
出版社:木馬文化事業有限公司
出版日期:2020-03-04
66折: $ 211 
 
Taaze 讀冊生活 - 暢銷排行榜
獲利軌道:只要沿著規畫的軌道前進,期權翻倍獲利易如反掌
作者:軌道鞅
出版社:玩股網有限公司
出版日期:2024-11-01
$ 316 
博客來 - 暢銷排行榜
敗北女角太多了!SSS 全 (首刷限定版)
出版日期:2024-10-30
$ 234 
Taaze 讀冊生活 - 暢銷排行榜
抄寫英語的奇蹟:1天10分鐘,英語和人生都起飛
作者:林熙
出版社:如何出版
出版日期:2024-03-01
$ 300 
金石堂 - 暢銷排行榜
閃亮的金句:尋找滄海遺珠
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2024-11-07
$ 205 
 
Taaze 讀冊生活 - 新書排行榜
靈調特警(上)
作者:我是猴三
出版社:北京億森同創文化
出版日期:2024-10-24
$ 59 
博客來 - 新書排行榜
生命中最大的寶藏就是你自己Stand by Yourself
作者:曾寶儀
出版社:天下文化
出版日期:2024-10-31
$ 331 
Taaze 讀冊生活 - 新書排行榜
PICO W擴充板基本篇(MicroPython篇)  An Introduction to Shield of Raspberry Pi Pico W (MicroPython)
作者:曹永忠、許智誠、蔡英德
出版社:渥瑪數位有限公司
出版日期:2024-11-02
$ 199 
博客來 - 新書排行榜
職場不是自助餐,哪能只挑你要的?「葳老闆」周品均的30道職場辣雞湯(博客來獨家高效便條紙版)
作者:周品均
出版社:商周出版
出版日期:2024-11-07
$ 355 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策