Adam Froman

What does it take to be a successful entrepreneur in the Canadian business landscape? How do you manage the ups and downs of a growing business? In Delve In, Dig Deep: An Entrepreneurial Journey, Adam Froman shares the lessons he’s learned over the past 15 years, as he’s taken his own company from idea to successful reality. As CEO of Delvinia—a leading digital strategy and customer experience design firm—Adam’s entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. From a user’s point of view, the digital world is not about creative, or technology, or even content. It’s about how all of those can work together to create more meaningful and relevant experiences. In the beginning, though, people weren’t quite ready to use technology in this way. Froman knew that he and his company would be evangelists—preaching the gospel of what interactive technologies could be, and living on the bleeding edge of a new world. Since those early days, Froman has faced his fair share of challenges. He’s survived both the dot-com bubble burst and the global recession; and the structure of the company changed as he and his partners went their separate ways. Through it all, he held fast to his vision of what Delvinia could be, and to his passion for the industry in which he’s chosen to work. As Froman reflects on the past 15 years, he offers a candid and practical look at the true nature of the work that goes into building a successful business. He explains why a customer-centric approach is key, and demonstrates how to use innovation to support your growth. He shares his own five Ps of success—Passion, Patience, Perseverance, Perspective and People—and explains how each has contributed to his growth as an entrepreneur and business leader. And he stresses that “failure only happens when you give up.” Whether you’re a small business owner, thinking of launching a start-up, or simply interested in the world of Canadian business, Delve In, Dig Deep: An Entrepreneurial Journey is a must-read.