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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, Uk, 2024的圖書 |
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$ 11999 | Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, Uk, 2024
出版社：Springer 出版日期：2024-09-09 語言：英文 規格：精裝 / 普通級/ 初版  博客來 - 行銷
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Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.
José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,
Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.
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