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Alan B. Eisner,Gerry McNamara,Gregory G. Dess,Seng-Hyun (Sean) Lee的圖書 |
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$ 1292 ～ 1360 | Strategic Management: Text and Cases(9版)
出版社：Alan B. Eisner,Gerry McNamara,Gregory G. Dess,Seng-Hyun (Sean) Lee 出版日期：2018-05-21 語言：英文 規格：平裝 / 433頁 / 20.2 x 25.4 x 2.3 cm / 普通級/ 全彩印刷 / 9版  共 2 筆 → 查價格、看圖書介紹
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Strategic Management: Text and Cases(9版)
內容簡介
作者介紹
作者簡介
Gregory G. Dess
現職：University of Texas at Dallas
Gerry McNamara
現職：Michigan State University
Alan B. Eisner
現職：Pace University
Seng-Hyun (Sean) Lee
現職：University of Texas at Dallas
Gregory G. Dess
現職：University of Texas at Dallas
Gerry McNamara
現職：Michigan State University
Alan B. Eisner
現職：Pace University
Seng-Hyun (Sean) Lee
現職：University of Texas at Dallas
目錄
PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources
PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics
PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship
PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources
PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics
PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship
PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
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