Alison Lewy

Making the dream a reality... The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year. These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch. This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing and PR and how and where to sell products. This comprehensive book will inspire fashion lovers to turn their dream into a reality.