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Angus Jenkinson的圖書 |
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$ 570 二手書 | Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing
作者：Angus Jenkinson 出版社：N/A 出版日期：1995-11-01 語言：原文書  TAAZE 讀冊生活 - 二手中文書
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圖書介紹 - 資料來源：TAAZE 讀冊生活 評分：
圖書名稱：Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing
This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.
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