Animal Rescue Advocacy

This book represents a condensed and focused outline of the framework of ＂Guerrilla Compassion＂ that is dedicated for Vegan activists and advocates and anyone who wants to understand exactly the nature of the playing field and how we can definitely claim victory in the information wars.

The book is designed to empower you, and the broader Vegan movement with all the knowledge they need to overcome what appears to be a deck that’s pretty well stacked against us. Intelligently utilizing this information can take your battle plans to another Universe, and can help make sure we keep progressing forward, towards a Vegan future.

This book is The Art of War for the age of Guerrilla Compassion.

The book contains an exact blueprint for all the solutions to all of the problems facing the Vegan community worldwide.

＂Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.＂ - Sun Tzu

Most vegans go to war first - shocked by the ridicule, the bacon memes, the family dinner ambushes - and only later try to figure out what hit them. This book makes sure you win first.

＂If you know the enemy and know yourself, you need not fear the result of a hundred battles.＂ - Sun Tzu

Here you will walk deep behind carnivore lines and learn every hidden mechanism: the fragile masculinity, the cognitive dissonance, the tribal signalling, the herd instincts disguised as ＂personal choice.＂ You will see every attack coming ten moves ahead and smile graciously knowing your opponents can’t land a punch..

＂The supreme art of war is to subdue the enemy without fighting.＂ - Sun Tzu

That is exactly what Guerrilla Compassion does. No shouting. No moral superiority. Just calm, surgical ＂compassionate assassination＂ - until the only possible outcome is surrender to non-violence.

It has a running theme of trying to understand all the mechanisms that result in resistance to Veganism, in an effort to help people avoid counterproductive situations and optimize their outreach strategies. It also contains enough ammunition to cleanly and decisively end the culture wars - with the only possible outcome as non-violence for the ultimate victory.

Understanding the intentions and underlying psychological motivations behind the public ridicule of Veganism is ultimately empowering and only hardens ones resolve with the knowledge that their fight is real, their argument is true, and the opposition is entirely fabricated.

This book is a tool designed to breed the Ultimate Vegan Warrior in the fight for a kinder world - with invincible psychological prowess, absolute grit, and battle tested determination.

It’s a source of inspiration for young men who are uncertain of the social and cultural climate - and a weapon of understanding that gives the power to ignore jabs, deflect blows, and strike calmly with kindness - in the spirit of ＂Guerilla Compassion＂.

Where many Vegans may not be aware of what’s happening behind enemy lines - in the world of carnivores, in the culture wars etc. - and might be completely surprised and miffed by the real world resistance they see towards Veganism - this book delves deep into enemy territory and unravels how and why there are many people who are wishing for Veganism to fail, how and why they are wrong and exactly how to beat them at their own game (in the kindest and most peaceful way possible).