Animi Partners

Embodying Reality - A new paradigm for sustainability.

People live in two worlds: one is reality, the other is our imagined reality. In reality, we have the planet, people, life and death. In our imagined reality, we have countries, companies, the economy and social media. Reality is real by itself, our imagined reality is not: we make it real. Distinguishing the two sounds easy, but they both intertwine like facts and opinions in a political debate.

Distinguishing the two becomes increasingly important because the modern world organizes itself backwards. We organize as if our imagined reality is more important than reality itself. We do everything we can to maintain our imagined reality while exploiting reality in order to preserve it. The acceleration sustainability so desperately needs will come when we start to prioritize reality over our stories about reality. It means we move from convincing others, to a path of healing; a new paradigm for sustainability.