Technology is nothing. The important thing is that you have faith in people, that they are basically good and intelligent, and if you give them tools, they will do wonderful things with them. Steve Jobs. The novelty, in short, lies more in the fact that digital ICTs make it possible to create environments that integrate known semiotic systems, and expand to unsuspected limits the human capacity to represent, process, transmit and share large amounts of information with fewer and fewer limitations of space and time, almost instantaneously and at an ever-decreasing economic cost. César Coll.