Audemard

Bold and engaging, a well-researched look at how clothes can simultaneously reveal and conceal.

(Victoria Bateman, author of Naked Feminism: Breaking the Cult of Female Modesty)

Do you sometimes look at yourself and think, I can’t wear this without a bra - my nipples are showing ? Have you ever heard someone tell you that you can’t go out like that , after looking you up and down?

This book is a thought-provoking exploration of the double standards faced by women. Through personal stories and insightful analysis, it challenges Western societal norms and the pressure to conform. Delving into the complex interplay between femininity, bras and societal expectations, this empowering read invites individuals to redefine their understanding of what it means to be decent in a patriarchal society.

Marie Audemard is a PhD candidate in Gender Studies at the University of Chester. She explores the profound impact of social norms on women. Her research focuses on lingerie and, more recently, romantic relationships, unravelling the complex regulations that shape women’s experiences.