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Aysegul Ozsomer的圖書 |
$ 818 電子書 | The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
作者:Amitava Chattopadhyay,Rajeev Batra,Aysegul Ozsomer 出版社:McGraw Hill LLC 出版日期:2012-06-15 語言:英文 樂天KOBO - 人力資源與人事管理 - 來源網頁   看圖書介紹 |
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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations
Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.
To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.
Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.
Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
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