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Barbara Cave Henricks的圖書 |
$ 389 電子書 | Mastering the New Media Landscape
作者:Barbara Cave Henricks,Rusty Shelton 出版社:Berrett-Koehler Publishers 出版日期:2016-03-07 語言:英文 樂天KOBO - 行銷與銷售 - 來源網頁   看圖書介紹 |
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The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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