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Barry J. McLeish的圖書 |
$ 1061 電子書 | Successful Marketing Strategies for Nonprofit Organizations
作者:Barry J. McLeish 出版社:Wiley 出版日期:2010-10-12 語言:英文 樂天KOBO - 工業與專業 - 來源網頁   看圖書介紹 |
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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated
In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.
Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
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