Beth F. Gould

According to the article Start Your Own Magazine, 1,000 new magazines are published each year.  Of this number, 90% will fail, usually right after the first issue has been distributed.  The remaining percentage acquires more success, allowing the owner to return a steady profit.

So, what makes the 10% of successful magazines different from the 90% of unsuccessful ones?  Well, sometimes it’s an issue of budget and celebrity status.  You have to have the money and fame to get it marketed through every advertising venue available.  Sorry to say, if you don’t have one or the other when starting up your magazine then you just won’t have the power to make things happen. 

However, despite the difficulties associated with magazine publishing, there are still a few average people that are able to get their foot through the door.  Yet, since they don’t have money or fame to promote themselves, they must use a different approach… niche marketing.  Niche marketing occurs when you advertise to a more specialized audience in the course of which you develop a high demand for your product.

This book will reveal the entire process of how you can do magazine publishing using the strategies of niche marketing.