Kimberly Bonniksen, EDD Founder of The Legend People & Klaros Konsulting, Author of Legend Building: Ancient Wisdom for Radically Better Branding; Aesop: Ancient Master of Persuasion; Rain Dance: A Legend of Profitability and Sustainability in Times of Trial; Association of K12 Online Learning National Standards of Quality for Online Learning Programs. Dr. Kimberly Bonniksen is the founder of Legend People Research and Marketing firm and the creator of the Legend-based marketing approach, the most primitive and modern approach to marketing. Dr. Bonniksen, former Director of Research for Business Breakthroughs International, a Tony Robbins / Chet Holmes company, has facilitated the path to Legendary status for hundreds of clients all over the globe, from small business owners to giants like University of Phoenix, Costco, and U.S. Bank.