Bordignon Lunedo

This book presents a proposal for a sustainable organisational strategy, based on a shared value business model. It identifies an organisation’s commitment to sustainability, analysing the alignment between strategic aspects and the actions and practices developed. Mapping the organisation’s information reveals more sustainable paths and alternatives, with the aim of adapting the business strategy to a shared value model in which both the company and society win. The definition of sustainability needs to be broadened internally within organisations, seeking profit with a positive social and environmental impact. This business model requires the use of differentiated organisational strategies that are nonetheless effective in maintaining business competitiveness.