A poet at heart and marketer by profession, Shweta Brijpuria is a hard core Bhopali. As eldest sibling in her family, she enjoys the role of ’didi’ even outside home. She is known in the family for doing things she once feared. Having worked as a marketer with many brands, she believes the first step towards creating something is to believe in one’s ability to create and then working towards it. People travel places; she travels brands, connects with them, nurtures them and grows with them.