Buonaiuto

50 lessons to start, scale and sell without wounding our wellbeing.

Our ’high-performance’ generation has a problem with burnout. Depression and anxiety are now at record levels amongst founders and leaders. In Founder Therapy, Mike Buonaiuto uncovers why and offers a radical new approach, presenting 50 practical and powerful steps to becoming a more conscious leader. Pulling together research from neuroscience with experience from top-performing entrepreneurs, Founder Therapy explores the proven link between stress-management and commercial success. Startup, scale-up and sell in the way that’s right for you.

Mike Buonaiuto is a philanthropic business leader and performance coach who founded, scaled and exited Shape History, the award-winning social impact agency, working alongside global institutions including the United Nations, Atlantic Council and World Health Organization. He’s currently a senior advisor helping companies nurture their people, navigate growth and negotiate pivotal moments of transformation. Mike also supports Virgin Startup as their ’Entrepreneur In Residence’ and NatWest’s Business Accelerator. His TEDx talk, ’No wonder people are quitting - business must do better’, was selected and featured by TED’s Editor Picks. Mike lives in London and spends his time between home and New York City. Learn more at: www.MikeBuonaiuto.com