Caicedo Aldaz

Due to the accelerated life and with little time available, nowadays products that are easy to prepare and with little time of dedication are very popular. Additionally, the consumption of fruit pulp is preferred to normal fruit due to the difficulty of handling and high level of waste of fruits such as: blackberry, soursop and coconut, guava, strawberry, naranjilla, passion fruit, pineapple, pitajaya, among others. The frozen fruit pulp market in Ecuador has been growing in the last five years; however, none of these companies has an established marketing plan and does not promote its product, so it sells what is sold on impulse and does not motivate the purchase. According to the market research conducted, there is a 48.80% of unsatisfied demand within our target market; in other words, there is a great opportunity for growth. The option to grow in sales and make the company more productive and profitable is to allocate an annual value to the marketing budget, plus an additional item for the increase of people as sales force; the results can be seen in the profit and loss statement projected to five years.