購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Cara Wrigley

的圖書
Affected
$ 757
    電子書
Affected
作者:Cara Wrigley,Karla Straker 
出版社:Wiley
出版日期:2018-05-17
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Affected

How can you create meaningful connections with customers in the digital space?* *

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

  • Shows businesses how they can better understand and engage with customers digitally
  • Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy
  • Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements
  • Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

贊助商廣告
 
金石堂 - 今日66折
成交的細節:拿大單與丟大單,只差這一步,王牌業務的銷售聖經。
作者:倪建偉
出版社:大是文化有限公司
出版日期:2024-04-24
66折: $ 257 
金石堂 - 今日66折
玫瑰聖經圖譜解讀
作者:王國良
出版社:莫克文化事業股份有限公司
出版日期:2022-12-22
66折: $ 581 
金石堂 - 今日66折
強化腦力:你需要知道的7件事
作者:凱瑟琳.藍芝
出版社:閱樂國際文化股份有限公司
出版日期:2022-06-06
66折: $ 238 
金石堂 - 今日66折
伯爵先生(限量純手工魅惑黑蕾絲書套版)
作者:E L詹姆絲
出版社:春光出版股份有限公司
出版日期:2019-08-08
66折: $ 329 
 
金石堂 - 暢銷排行榜
你願意,人生就會值得:蔡康永的情商課3
作者:蔡康永
出版社:如何出版社
出版日期:2024-08-01
$ 316 
博客來 - 暢銷排行榜
膽大黨 2
作者:龍幸伸
出版社:東立
出版日期:2022-11-14
$ 89 
金石堂 - 暢銷排行榜
知更鳥囚於夜幕中 (首刷限定版)(上)
作者:露久ふみ
出版社:東立出版社
出版日期:2024-10-23
$ 170 
Taaze 讀冊生活 - 暢銷排行榜
生命中最大的寶藏就是你自己Stand by Yourself(特殊扉頁限量親簽版)
作者:曾寶儀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-10-31
$ 331 
 
金石堂 - 新書排行榜
童話般的男人(全)
作者:いつきまこと
出版社:東立出版社
出版日期:2024-11-30
$ 133 
博客來 - 新書排行榜
把日子慢慢變好
出版日期:2024-11-01
$ 331 
金石堂 - 新書排行榜
爆漿奶皇~巨乳100%~ 無修正※DAV
作者:西沢水木(西沢みずき)
出版社:未來數位有限公司
出版日期:2024-10-30
$ 253 
Taaze 讀冊生活 - 新書排行榜
厲爺的小心肝又在虐渣了(1)
作者:十一
出版社:北京億森同創文化
出版日期:2024-10-24
$ 59 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策