Caron H. St. John

A compact and readable book will help executives, entrepreneurs, and venture investors learn to search out and plan for those enterprise hazards that reside outside the bell curve, the conventional domain of risk:

• Uncertainty, where outcomes can be characterized in advance, reliable estimates cannot be made for the likelihood that they will occur;
• Ambiguity, where the events and outcomes cannot be well characterized, in some cases because we cannot imagine them and in others because characterization depends upon the institutional interests or cultural values of the observer; and,
• Ignorance, where neither likelihood estimates nor well-characterized events enjoy much credibility.

This edited volume emphasizes practical strategies for understanding and managing the hazards of the new venture in light of recent research. It will help corporate innovators, entrepreneurs, and investors employ a wider spectrum of risk management strategies than is now possible.