Carrie Loveless Maggie Daniels

Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe. The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.
This text also has online exercises for students to aid learning.
Award Winning Book, Best of Category:
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As featured on ABC News Nightline and United Press International

ContentsList of Case Studies List of Figures List of Tables Preface Acknowledgments About the Authors About the Photographer Section I : Foundations Chapter 1: Role and Scope of Wedding Consultancy Market estimates Titles, packages and roles The organization of the book References Chapter 2: Weddings, Culture and Religion Socialization for marriage Mate selection Pre-wedding rituals Wedding customs Changes in identity References Chapter 3: History and Hegemony What is hegemony? Hegemony and marriage Hegemony and weddings A balance of power References Chapter 4: The Mediated Construction of Weddings Invented traditions Celebrity weddings Portrayal of weddings in film Reality television The internet References Chapter 5: The Changing Family, Law and Politics Female workforce dynamics The missing male Cohabitation and divorce Same-sex relationships and unions Intercultural and interfaith marriages References Chapter 6: Weddings and Consumerism The urge to consume The quest for perfection Sponsored weddings Anti-consumptive and conservationist weddings References Chapter 7: Tourism and Destination Weddings Visiting friends and relatives tourism Honeymoon travel Destination weddings References Section II : Practice Chapter 8: Wedding Timelines Research Design Coordination Legal issues Confirmation and details Implementation Wrap-up and evaluation Consultant checklist References Chapter 9: Wedding Budgets Wedding budget categories Budget summaries Consultant checklist References Chapter 10: Determining the Vision Vision determination Wedding themes Destinations and sites Consultant checklist References Chapter 11: Food, Beverage and the Wedding Cake Food and beverage The wedding cake Consultant checklist References Chapter 12: Wedding Attire and the Bridal Party Bridal attire Menswear Cultural traditions The wedding party Wardrobe malfunctions Consultant checklist References Chapter 13: The Ceremony The celebrant Readings and vows Exchange of rings and special artifacts The ceremony program Guidelines and policies Consultant checklist References Chapter 14: Floral Décor Recipients and locations Selecting flowers Centerpieces and other decorative elements Installation and removal Consultant checklist References Chapter 15: Photography Movement from film to digital photography Two primary styles of photography Album design and trends Consultant checklist Chapter 16: Music and Entertainment Ceremony music and entertainment Cocktail hour music and entertainment Reception music and entertainment Consultant checklist References Chapter 17: Rentals and Site Layout Tents Tables, chairs, linens and tableware Lighting Outdoor considerations Site layout Consultant checklist References Chapter 18: Stationery Elements and Etiquette Save-the-date notices Invitations Calligraphy Ceremony programs Seating stationery Menus Personalized napkins, boxes, bags and matches Wedding announcements Thank-you notes Consultant checklist References Chapter 19: Transportation Getting started Transportation to the ceremony venue Transportation from the ceremony to the reception Transportation from the reception to the final destination Transportation costs and final details Consultant checklist References Chapter 20: Wedding Day Details Bridal preparations Consultant preparations Consultant checklist Chapter 21: Post-wedding Evaluation Conducting a post-wedding evaluation The wedding summary Consultant checklist References Section III: Building Your Business Chapter 22: Business Plan and Target Audiences Writing your business plan Beyond the business card References Chapter 23: Developing a Marketing Strategy Determining your target market Marketing tool development The four secrets of selling to brides References Chapter 24: The Client Interview, Communication and Contracts Initial screening Client interview details Follow-up communication Contracts Compensation References Chapter 25: Vendor Relations, Networking and Negotiation Establishing vendor relationships Networking Negotiation References Chapter 26: Office management Organizing your work environment Selecting hardware and software Other business equipment essentials Building a staff References Chapter 27: Competition, obligations and ethics Demand and competition Obligations Ethics References Chapter 28: Stress management and career enrichment Stress management tips Career enrichment References Index