購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Cehrs

的圖書
Spike Your Brand ROI: How to Maximize Reputation and Results
$ 2310
Spike Your Brand ROI: How to Maximize Reputation and Results
作者:Adele/Horn,Cehrs,Sam(FRW) 
出版社:Jossey-Bass Inc Pub
出版日期:2015-02-17
語言:英文   規格:精裝 / 16.5 x 24.1 x 1.9 cm / 普通級
博客來 博客來 - 行銷理論與實務  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Spike Your Brand ROI: How to Maximize Reputation and Results

內容簡介

Increase ROI through more effective brand marketing

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.”

In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives.

Based on the author’s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to:

  • Learn to recognize brand patterns that are driven by audience interests and outside events
  • Focus your energy, resources, and money when your brand is top-of-mind
  • Decrease your marketing spend while increasing your bottom-line benefits
  • Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight
  • Retool traditional word-of-mouth initiatives for optimum results

With Adele Cehrs’ proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

 

詳細資料

  • ISBN:9781118976661
  • 規格:精裝 / 16.5 x 24.1 x 1.9 cm / 普通級
贊助商廣告
 
金石堂 - 今日66折
沒權力也能有影響力
作者:亞倫.柯恩大衛.布雷福德
出版社:臉譜文化
出版日期:2012-11-06
66折: $ 238 
金石堂 - 今日66折
圖解透視中式木家具全書(二冊):《圖解透視中式木家具『鑑賞』全書》、《圖解透視中式木家具『實作』全書》
作者:喬子龍
出版社:原點
出版日期:2022-11-14
66折: $ 1214 
金石堂 - 今日66折
韓國第一健身女王的短時高效健身計劃:肌力訓練+有氧鍛鍊,持續5天,降體脂.雕曲線超有感
作者:崔寶瑛
出版社:采實文化事業股份有限公司
出版日期:2020-02-27
66折: $ 238 
金石堂 - 今日66折
謝頓‧帕金人類圖套書(三冊):《人類圖,找回你的原廠設定》、《人類圖輪迴交叉全書》、《人類圖爻線全書》
作者:謝頓.帕金
出版社:橡實
出版日期:2022-07-27
66折: $ 1175 
 
Taaze 讀冊生活 - 暢銷排行榜
最高閒聊法:再尷尬也能聊出花來,一生受用的人際溝通術
作者:五百田達成
出版社:方智出版
出版日期:2021-12-01
$ 237 
Taaze 讀冊生活 - 暢銷排行榜
第一本複雜性創傷後壓力症候群自我療癒聖經(暢銷全新修訂版):在童年創傷中求生到茁壯的恢復指南
作者:佩特.沃克
出版社:柿子文化事業有限公司
出版日期:2023-11-06
$ 394 
Taaze 讀冊生活 - 暢銷排行榜
素食者【亞洲首部榮獲國際曼布克獎作品】
作者:韓江
出版社:漫遊者文化
出版日期:2023-05-10
$ 300 
博客來 - 暢銷排行榜
蔡康永的情商課:為你自己活一次
作者:蔡康永
出版社:如何
出版日期:2018-11-01
$ 276 
 
金石堂 - 新書排行榜
守護生命的愛:30個溫暖人心的照護故事
作者:陳玉枝
出版社:活泉書坊
出版日期:2024-11-06
$ 277 
金石堂 - 新書排行榜
閃亮的金句:尋找滄海遺珠
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2024-11-07
$ 205 
金石堂 - 新書排行榜
阿乙莎靈訊 之 神性覺醒
作者:譚瑞琪
出版社:商周出版股份有限公司
出版日期:2024-10-31
$ 379 
金石堂 - 新書排行榜
四季姊妹 無修正
作者:あきのそら
出版社:未來數位有限公司
出版日期:2024-10-30
$ 253 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策